The Cost of Not Having a Culture with Brian Waspi
What happens when a company’s culture is set on default and not really carefully and thoughtfully chosen nor aligned with the profile of the company? That’s a question we will come to unwrap the answer today. Having been a firm believer that leaders should not be leading the company and focus on leading the culture, we will come to realize the cost of not having a culture we can all go back to every time a certain company faces struggles and is threatened to go down the brink. Brian Waspi, the CEO of Clear Water Outdoors which is one of the leading companies that sells everything that supports outdoor activities, will be joining us today and will share his insights about good culture versus bad culture, the experiences that helped him start over after losing what he initially built due to misguided culture, and teach us a lesson or two about the value of doing things right the first time, with the help of carefully drafted set of core values. We will also learn how a company’s core value helped in the selection and hiring process and in determining the most fitting profile to fill up a post.
“A goal will push you but a vision pulls you. Money follows value.”
-Brian Waspi
In this episode, you will learn:
1:35 – Background of Clear Water Outdoor
3:20 – The foundation of the company’s culture based on people’s emotion
3:50 – The 2 fronts of culture Clear Water Outdoor is built upon – internal and client-side
8:10 – Bad experience on bad culture Brian Waspi has encountered, its impact, and outcome
11:25 – Core values of Clear Water Outdoor - Be awesome.
13:35 – The process that came up with the core values of the company
15:38 – How all employees are “living and breathing” the core values of the company
20:15 – Job hiring interviews based on core values
20:30 – An interesting story based on personal experience showcasing the culture of
being awesome
26:30 – How the business started all over again after losing it the first time
28:25 – Brian’s advice around culture
34:32 – How culture influence growing profit and turnover
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